Founder, Becca Williams (she/her), has been on a deep personal learning journey into Web3 for almost two years and navigating perimenopause for a good part of that. Inspired by her own journey, conversations with others, and snippets in The Menopause Manifesto by Dr. Jen Gunter, and Breaking the Age Code by Becca Levy, PhD, she is exploring how more positive mindsets can be cultivated through emerging technologies and supportive virtual environments in order to lessen negative perceptions of and symptoms experienced during what can be a ten-year phase of life.
As of fall of 2023, she’s embarking on a user research phase, while also developing a Web3-native business model, and researching and documenting the competitive landscape in the background. Her goal is to talk with at least 100 people and receive 1000 survey responses by March of 2024 to help shape what she builds at Menopausey. In parallel, she’s working on an early prototype and digging deeper into technical blockchain development this fall. Becca sent off a trademark application for the Menopausey name in October of 2023.
She plans to participate in her first accelerator in the winter and will focus on regional and blockchain-based programs. Becca is considering bootstrapping this effort through organic and community-based growth, but is also open to conversations with values-driven angel investors.
Hypotheses + Problem Statements
- It’s difficult to figure out when perimenopause starts.
- Current period trackers aren’t geared toward people in this phase of life. People want and are willing to pay for secure solutions where they own their data.
- Mixed reality gaming can help people navigating perimenopause regain a sense of control and generate more positive feelings about their experiences.
- People in perimenopause struggle to navigate our own struggles alongside raising pre-pubescent children and taking on caregiving responsibilities for our parents and need supportive spaces.
- We are afraid of how perimenopause might affect our abilities to work and are concerned about remaining relevant and promotable in the workplace.
- Workplaces don’t know how best to support us.
- It’s difficult to find an experienced and supportive healthcare professional or group of professionals.
- Parent to adult child stories and menopause legacies are not frequently shared or remembered.
- There are few or no gender-inclusive solutions and communities in the perimenopause world. Non-binary, trans, intersex, and two-spirit individuals in perimenopause especially need safe spaces and aren’t currently being served.
- People in perimenopause are underrepresented in medical research.
- Rural communities are generally less supported than others in this space.
- Partners of people navigating perimenopause don’t understand what’s happening or how to support us.
- People who start experiencing symptoms in their 30s have even less support than others. Same with people who have surgically or medically-induced menopause.
- A decentralized blockchain-based solution will appeal b/c of its security, immutability, and data ownership model.
- It’s best to educate about, but not center, the use of Web3 technologies.
Given this is still a somewhat taboo subject, it won’t surprise you that finding primary data sources is challenging. Many articles that link to each other tout a $600B unaddressed market. Since I can’t find the original source of that statistic just yet, take it with a grain of salt. A Grandview Research Menopause Market Report indicates a market size of $16.9B in 2023.
According to an AARP Research survey from 2020, “Menopausal Symptoms: There’s a Place for Tech- Related Solutions!” “There is high interest in a non-invasive, tech-related solution to address menopausal symptoms. Four-in-five (80%) women overall cite interest in non-invasive, techrelated solutions (e.g., a device that you wear, clothing, apps) to relieve or minimize menopausal symptoms. Among menopausal women, that proportion climbs even further (93%).”
I will continue to update key findings here as I learn more.
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